I think I’m a bit of a late bloomer when it comes to social media. I’ve had a personal Facebook page for a while, but I started blogging and tweeting just 7 months ago. While I am still learning, I can tell you the benefits became apparent early on. It’s helped build some relationships, has allowed me to develop my personal brand, and has even become a learning tool in itself. It does, however, require you to invest something invaluable … time.
If your organization has just decided to jump in as well, this post is for you. I’ve put together this list of resources to help you make the best of the time you have for social media. The list includes links to information on getting started, creating social media policies for your organization, measuring success and some other things I thought might be useful for someone who is just jumping in. I hope you find it helpful!
Research: Nonprofits & Social Media
- Philanthropy and Social Media by The Institute For Philanthropy
- 2011 Nonprofit Social Benchmark Report
- Tutorials On Social Media (This list from Socialbrite is absolutely awesome and it’s separated by category (i.e. Twitter, Facebook, etc.)
- Four Types of Social Media Strategies For Nonprofits
- Creating Your Organizations Social Media Strategy Map
- Formulating a Sucessful Social Media Strategy for Your Nonprofit
- 100 Social Media Tactics for Nonprofits
Social Media Policy
- Tips For Writing Your First Social Media Policy
- Tweet Freely: Your Social Media Policy And You
- Creating a Social Media Policy For Your Nonprofit
- How To Measure Your Nonprofits Social Media Success
- What’s Your Nonprofits Social Media Measurement Strategy?
- How To Standardize Your Nonprofit’s Social Media Measurement: Use This Grid
- Monitoring Social Conversations (Another great link from Socialbrite with lots of information)
A Few More Ideas